Meet Our Team

Get to know the faces behind Project Concepts, Inc. dba The CraneWorks. Our diverse team of senior business practitioners and advisors brings a wealth of expertise and knowledge to every client engagement.

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Darlene Barrientos Crane

Darlene Crane stands out as an accomplished professional with over four decades of experience in driving business growth and value creation. Her expertise spans a diverse range of fields including marketing research, comprehensive analysis, innovative product development, and strategic planning for business expansion.

Darlene's notable career includes several prestigious roles, among them:

  • Resident of Project Concepts, Inc., operating under the name The CraneWorks.

  • Esteemed author of "Executive Accountability."

  • Holder of an MBA with a specialization in finance, and a Master's in Information Science.

Her contributions in these areas have been pivotal in shaping the strategic direction of businesses, underlining her status as a respected figure in the industry.

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Steven M. Crane

Steven M. Crane is a distinguished finance professional and Chief Financial Officer, renowned for his adeptness in financial analysis and strategic growth development. With over two decades of rich experience in financial management, Steven has demonstrated a consistent ability to provide effective finance solutions across various sectors.

His current professional portfolio includes:

  • Vice President and Chief Financial Officer at Project Concepts, Inc., where he leverages his expertise to drive financial stability and growth.

  • Renowned Educator in Financial Literacy and Financial Management, imparting valuable knowledge and skills in these critical areas.

  • Holder of a Ph.D. in Organizational Psychology, bringing a unique perspective to financial strategy and organizational dynamics.

Steven's blend of extensive financial experience and academic prowess positions him as a leader capable of navigating complex financial landscapes and contributing to the robust growth of the organizations he serves.

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Michael-Spears

Michael Spears

Michael Spears is a renowned business and finance strategist with an impressive tenure of over 40 years in the industry. His exceptional ability to drive growth and generate substantial value for companies, particularly through critical phases of their business lifecycle, has established him as a leader in his field. Michael's track record includes leading and managing deals that have cumulatively generated over $600 million in market value on a global scale.

His expertise encompasses a wide array of critical areas, including:

  • Mergers and Acquisitions (M&A): Spearheading strategic alliances and corporate amalgamations to maximize value creation.

  • Advanced Funding Analytics: Providing deep insights into funding mechanisms and financial structures.

  • Business Funding Processing: Streamlining financial processes to enhance capital inflow and investment efficiency.

  • Investment Banking: Offering expert guidance in financial advisory and capital markets.

  • Private Equity: Navigating private investment strategies to drive profitability and growth.

Additionally, Michael is the founder of FigureSoft, a pioneering business strategy, operations, and analytics platform with patent-pending status. This platform signifies his commitment to integrating innovative technology with business strategy to optimize operational efficiency and market impact.

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Scott B. Berenzweig

Scott B. Berenzweig is a seasoned professional with an impressive tenure of over 30 years in the realms of Product Development, Integrated Marketing Design, and Media Solutions. His career is marked by a deep-seated expertise in bringing innovative products to the market and crafting integrated marketing strategies that resonate with diverse audiences.

His professional journey includes:

  • Product Development Director: In this role, Scott has demonstrated extensive knowledge and skills in developing new products, overseeing their journey from conception to market launch. His ability to align product design with market needs has been a key factor in his success.

  • Expertise in Marketing Design and Media Solutions: Scott's proficiency extends to creating cohesive marketing designs and media solutions, ensuring that products not only meet market standards but also stand out in competitive industries.

Renowned for his strategic vision and practical approach, Scott has been instrumental in providing marketplace solutions that combine creativity, functionality, and market insight.

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Magruder "Mac" Taylor

Magruder "Mac" Taylor is a distinguished business professional with over 25 years of experience in Integrated Business Technology solutions. His expertise lies in the development and implementation of innovative technology solutions that drive efficiency and growth in the marketplace. His career is a testament to his deep understanding of how technology can be leveraged to transform business operations.

His key areas of expertise include:

  • Integrated Applications: Magruder excels in integrating various applications to create seamless and efficient workflows, enhancing business productivity.

  • Enterprise Platforms: He has a proven track record in deploying and managing robust enterprise platforms that support large-scale business operations.

  • Data Engineering: Magruder's skills in data engineering have enabled businesses to harness the power of data analytics for strategic decision-making.

  • Product Supply Chain Processing: His insights into product supply chain processing have streamlined operations, reducing costs and improving time-to-market.

As the Director of Information and Platforms, Magruder Taylor has been instrumental in guiding companies through technological transformation, ensuring that they remain competitive in a rapidly evolving digital landscape.

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